ABOUT THE CLIENT
The client is a software development company based in Boston, Massachusetts, specializing in delivering high-end web, mobile, IoT, and SaaS solutions. With strong expertise in business domains and a commitment to transparency and modern technologies, the client implements comprehensive software projects for various industries.
OBJECTIVES
The client aims to drive business growth by expanding its customer base within the AdTech, EdTech, eCommerce, and Logistics industries in the United States. Their objective is to generate high-quality leads and set appointments with potential clients who can benefit from their comprehensive software solutions. The client seeks to increase brand recognition, establish strong industry partnerships, and ultimately drive sales through effective marketing campaigns
THE CHALLENGE
The client faces the challenge of identifying and reaching out to potential clients within their target industries and locations. They require a strategic approach to lead generation and appointment setting in order to maximize their marketing efforts. Additionally, they need to establish contact with decision-makers and key contacts within the target organizations.