ABOUT THE CLIENT
Our client, a leading medical billing and claims firm based in Alabama. The range of
services they offer includes Insurance Verification, Prior Authorizations, Charge Entry,
Electronic Claims Submission, Timely follow-up on rejections, Denials and Appeals,
Payment Posting, Insurance AR follow-up, Patient Statements, Productivity tracking,
and Month end reporting. The goal is to handle the billing cycle, help clients reduce
losses due to delays in the billing cycle, thus preventing loss of revenue, and efficient
and effective collections of Account Receivables.
THE CHALLENGE
The client faces the challenge of identifying and reaching out to potential clients
within their target industries and locations. The client lacks the tools and expertise in
lead generation, as well as staff for outreach. They require lead generation tools,
expertise, and additional personnel to conduct outreach as well as a strategic
approach to lead generation and appointment setting to maximize their marketing
efforts. Additionally, they still need an additional database of potential clients that
matches their ideal customer profile.
