ABOUT THE CLIENT
The client is a reputable, experienced, and knowledgeable next-generation cyber security services provider catering to small and mid-size businesses. With a focus on Information Technology & Security, the company understands the importance of custom-tailored solutions to meet the unique needs of each organization. Their expertise lies in intelligently identifying and addressing existing and future requirements, ensuring exceptional data security, efficient cloud utilization, and
comprehensive wireless capabilities for their partners.
The client aimed to enhance their lead generation efforts and expand their customer base by targeting specific accounts in the IT and cyber security industry. They partnered with Xync, a leading provider of lead generation services, to develop and execute an Account-Based Marketing (ABM) campaign utilizing call, email, and LinkedIn outreach.