Enhancing Lead Generation for a Strategic Consulting Group through an Omni-Channel Approach

ABOUT THE CLIENT

The client is a distinguished global consultancy firm based in New York City, is a renowned creative network specializing in aiding brands with transformation, innovation, and business growth. They leverage strategic insights, blockchain technology, brand understanding, and customer experience to provide a wide array of
services. Operating in 131 offices across 93 countries, they emphasize consulting and
strategic insights for brands seeking to transform, innovate, and grow their businesses. The client sought an integrated strategy utilizing various communication
channels and effective data management.

THE CHALLENGE

Fragmented Data: Managing extensive client data dispersed across various
platforms, hindering seamless access to vital information.

Inefficient Workflow: The existing workflow was time-consuming, lacked
synchronization and integration, impeding lead prioritization.

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