Enhanced Lead Acquisition for a Software Development Firm

ABOUT THE CLIENT

Our client, a leading software development firm based in Wyoming. The range of services they offer includes a Full Web and Mobile development cycle, Custom Software Development, UX/UI Design, AWS DevOps, MVP Launch, Full after-launch
maintenance, Project Architecture, Business Analysis, and Project refactoring according to modern standards. The goal is to create software solutions for their clients be it from the ground up or as support to existing systems that are continuously improved and developed through feedback.

THE CHALLENGE

The client is having trouble discovering and interacting with new clients inside their
target areas and locations. The customer lacks specialist outreach workers as well as
the requisite tools and lead generation skills. To maximize their marketing efforts, they
need to use lead-generating tools, know-how, extra staff, and a planned approach to
lead creation and appointment arranging. They also need an additional database of
potential clients who suit the profile of their ideal client.

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