ABOUT CLIENT
The client, a leading staffing and recruiting service provider, has been matching
employers with qualified candidates and job seekers with rewarding opportunities for
over 75 years. Their commitment to upholding the dignity of work has made them
pioneers in the industry. With a focus on professional services, accounting & finance,
supply chain, retail merchandising, and other industries, the client aims to connect
businesses of all sizes with top talent.
THE CHALLENGE
The client faced the challenge of effectively identifying and engaging with potential
clients in their target industries. They needed a strategic approach to lead
generation and appointment setting that would maximize their reach, generate
high-quality leads, and secure appointments with decision-makers. Additionally,
building trust and nurturing relationships with prospects posed a significant
challenge in a competitive staffing and recruiting market.