Driving Growth and Connecting Communities: A CASE STUDY OF STRATEGIC LEAD GENERATION AND APPOINTMENT SETTING FOR A TELECOM PROVIDER

ABOUT CLIENT

The client is a telecommunications company based in New York, USA. Their primary
objective is to provide affordable and accessible communication solutions to
individuals and businesses. They offer a range of services including the Affordable
Connectivity Program (ACP), internet service, and retail telecommunications solutions.
The client is known for bridging the digital divide by connecting individuals to free
internet service and partnering with healthcare facilities to enhance patient quality of
life through communication solutions.

THE CHALLENGE

The client faces the challenge of identifying and reaching out to potential clients
within their target industries and locations. They require a strategic approach to lead
generation and appointment setting to maximize their marketing efforts.
Additionally, they need a comprehensive database of potential clients that match
their ideal customer profile.

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