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[vc_row content_placement="top"][vc_column][vc_column_text]OUTSOURCED LEAD GENERATION VS IN HOUSE Outsourced lead generation today is one of the prime ways in which businesses delegate their marketing efforts. There are different perspectives and opinions that would say otherwise that in-house lead generation marketing is better. In this article, we will make the case that outsourced lead generation is more advantageous, especially to small to…

[vc_row content_placement="top"][vc_column][vc_column_text]With today's heavy competition in any market, it is increasingly becoming more difficult to find customers. Companies no longer just get their brand out there and entice people to buy but now companies try to build relationships with their prospective customers. AI Lead Generation stands to contribute a lot to this endeavor.  Artificial Intelligence (AI), one of the most…

[vc_row content_placement="top"][vc_column][vc_column_text]In the ever-changing landscape of lead generation, companies are constantly looking for innovative strategies to optimize their efforts. Artificial intelligence (AI) has emerged as a game changer, providing a wide range of tools that can complement and enhance existing lead-generation initiatives. By harnessing the power of AI, companies can open up new opportunities, streamline processes, and drive growth. Let's…

[vc_row content_placement="top"][vc_column][vc_column_text]With the emergence of new technologies and their subsequent effects on the general market, new businesses spring up to cover these new innovations, as well as new strategies for lead generation for startups. The demands on new products and services are bound to rise, as are those in existing industries that have become the base upon which these latest…

[vc_row content_placement="top"][vc_column][vc_column_text]When formulating your marketing strategy, it's essential to establish your approach. You can choose to employ various  channels to reach your prospective customers through email, website, retail storefront, social media, and more. There is no limit on what and how many channels you can utilize. Essentially, there are two primary strategies for effectively managing these diverse channels. You might…

[vc_row content_placement="top"][vc_column][vc_column_text]When strategizing marketing whether it's for your brand or focused on lead generation, it is always good to know tips and best practices to give you a head start. As per Benjamin Franklin, “An investment in knowledge pays the best interest”, therefore, arming yourself with the right knowledge is essential to maximize the returns from your marketing efforts. We…

[vc_row content_placement="top"][vc_column][vc_column_text]Starting a business venture, the initial emphasis is typically placed on the development of the product or service. This aspect demands a significant amount of dedication and attention. However, while it is crucial to ensure the quality and value of what you offer, it is equally important to recognize the significance of marketing. Marketing is an integral component of…

[vc_row][vc_column][vc_column_text] The Philippines has been the prime outsourcing destination for close to 30 years. The first Business Process Outsourcing contact center was established in 1992. Realizing its potential to provide jobs for Filipinos, the Philippine government started putting up special economic zones to support the outsourcing companies and created legislation to entice foreign businesses to set up their customer support…

[vc_row][vc_column][vc_column_text] Account-based marketing or ABM has been around for a very long time, but it is only now that people are really paying attention to it and implementing it closely and more consciously as part of their marketing campaign. It involves taking your resources and placing them all on a set of targeted accounts within the market. The business strategy…