Running an in-house lead generation campaign can be a cost-effective option for businesses that have the resources and expertise to manage it themselves. However, there are several costs to consider when conducting a cost analysis of an in-house lead generation campaign:
Employee costs: If you plan to run your lead generation campaign in-house, you will need to allocate resources from your existing staff or hire new employees to manage the campaign. This includes salaries, benefits, training costs, and other expenses associated with hiring and retaining employees.
Inside Sales Representative $3,701.08 monthly pay (average)
Social Media Specialist $2,916 monthly pay (entry-level)
Email Marketing Specialist $3,875 monthly pay (entry-level)
Campaign Manager $5,526 monthly pay (average)
Quality Analyst $3,333 monthly pay (min to average)
Data Support Specialist $3,333 monthly pay (average)
Technology costs: To run an effective lead generation campaign, you will need to invest in technology such as CRM, email marketing software, landing page builders, and analytics tools. The cost of these tools can add up quickly, especially if you need to purchase multiple licenses or subscriptions.
Sales CRM (e.g. HubSpot, Salesforce, Zoho) $50 per month, per user
Phone/VOIP/Dialer (Twilio, CloudTalk, etc.) $30 per month, per user
Marketing Automation (Marketo, Pardot, etc.) $800 per month on average
Database (Zoominfo, Data.com) $1,250 per month on average
Advertising costs: Depending on your strategy, you may need to invest in advertising to reach your target audience. This includes costs associated with paid social media advertising, Google AdWords campaigns, and other forms of digital advertising.
SEO campaigns $750 per month
Google Ads $10 per day or $250 monthly
Content creation costs: To attract and engage potential leads, you will need to create high-quality content such as blog posts, whitepapers, webinars, and other forms of content marketing. This can involve hiring writers, designers, and other content creators or investing in content creation tools and resources.
Article & content writer $3,041 per month
Content Graphic Designer $4,198 per month
Overhead costs: In addition to the direct costs associated with your lead generation campaign, you will also need to consider overhead costs such as office space, utilities, and other expenses associated with running your business.
Staffing and Utilities
(Electricity, telco, equipment, maintenance, etc.) $1,136 monthly
Benefits (insurance, health coverage, etc.) $1,166 monthly
Overall, the cost of running an in-house lead generation campaign can vary depending on the size of your business, the complexity of your strategy, and the resources you have available. Before embarking on an in-house lead generation campaign, conducting a thorough cost analysis is important to ensure that it makes financial sense for your business.