It is undeniable that Covid-19 made a huge impact on businesses, no matter how small or large a company may be. Consumer behavior changed due to the effects of the regulations brought by the pandemic. From the way they spend their time, to the way they search and buy goods and services, the impact of the pandemic has changed every aspect of their behavior. For businesses to keep up with the changes in the environment, they also need to adapt and keep up with the ongoing trend.
In this article, you will be presented with the state of social media marketing during the pandemic and why it is beneficial for your business in order to survive in this economic crisis.
What is Social Media Marketing
It is the use of various social media platforms (Facebook, LinkedIn, YouTube, etc.) to engage with your target market in order to grow your brand, improve sales, and drive website traffic. This includes creating interesting content for your social media profiles, listening to and connecting with your followers, evaluating your outcomes, and executing Social Media ads.
Effects of the Pandemic
In recent years, the use of social media has increased significantly, and the Covid-19 pandemic has accelerated this growth. Government rules and regulations have urged people to stay at home, thereby increasing their time spent on the internet. Advancements in technologies have also allowed consumers to buy their necessities online and delivered straight to their homes. The change in dynamics propelled the growth of social media and changed the electronic marketplace by forming a social network of consumers.
- Increased time spent
According to reports, the average time spent on mobile internet by every individual has increased by more than an hour ever since the pandemic began. People spend more time at home and use the internet more and more, which resulted in an increase in engagement.
- Consumers buy their goods online
The number of consumers who buy products online is increasing as a result of the pandemic. Most consumers nowadays do their transactions online in the conveniences of their own homes to avoid crowded areas.
- Rise of Social Media Influencers
As a result of increased engagements and other online activities, the number of influencers has also increased. Consumers and target audiences tune in onto the influencers’ content to know various things regarding a product or service. This includes knowing what is new, what’s trending, and what’s the overall review for the specific product.
Social Media is already a powerful platform even before the pandemic. However, its efficiency was brought to new heights by the changes in rules and regulations. While businesses struggle because of the ongoing economic crisis, it is important for them to adapt with the changing times and seize every opportunity granted. The rise of social media changed the whole dynamics of the market and the consumers’ behavior; however, it can also give businesses an opportunity to grow even in these trying times.