One of the major effects of the Covid-19 pandemic is the increase of time spent by every consumer on social media. This simply means that there will be more opportunity to generate brand awareness, drive internet traffic and consumer engagement from the public, and increase conversion rate, resulting in more sales and profits for your business. Social media platforms have indeed become a perfect avenue for promoting and advertising your ideas, products, or services, with these businesses can capitalize on the situation by turning into Social Media Marketing for their advantage.
1. Budget Friendly
Social Media Marketing is without a doubt one of the least expensive ways to grow your brand. You don’t have to be a huge corporation like Nike or Apple to reach your desired audiences. Even a small homegrown business can grow an audience with a small budget. That is one of the wonders of social media because it can easily connect people, consumers, and business even at a small price. As long as your contents are interesting and relatable to your target audience, your social media engagement will grow without having to spend a huge amount of money.
Another good thing about Social Media Marketing is that it has a greater reach at a significantly lesser price. Advertisements on televisions and billboards, although still effective, cost more and only caters to those who have the budget to finance those marketing strategies. Small businesses also have the opportunity to expand their reach.
2. Increase in Brand Awareness
In order to generate sales, it is vital for every business to have their potential customers be aware of the company in the first place. With Social Media Marketing, it will be a piece of cake to create said engagement as long as your consumers find your content attractive and engaging. The rise of social media users in today’s generation ensures that there will be constant engagement to your business from your desired customers by creating more chances of potential customers becoming actual buyers through increasing the reach of your marketing strategies and thereby increasing your overall brand awareness.
3. Top of mind choice for consumers
Social Media Marketing can also be an avenue for your brand to be the top of mind choice for the consumers’ consideration set. By being consistent with your content, having a lot of brand awareness, as well as engaging in the online community as much as possible, can make your brand stand out and be memorable for the consumers.
4. Monitor your competition
Since a lot of data is now readily available on the internet, social media also offers the same benefits. You can easily track if your competitors launch a new strategy through their posts. You can also compare and contrast your business’ performance through comparing engagements and activity which can give you valuable insight on what you did wrong or what you did right to help you optimize your future strategies.
5. Connect with your audience
Lastly, one of the main reasons why Social Media Marketing is effective is because it is an avenue to connect with your audience. Going back to the roots of what social media is, it is a platform for users to connect and interact. In the aspect of business, it serves as a way to connect with your audience that not only increases your chances of securing a sale but also gathering insights through consumer feedback to improve your business in the future.