Link building is a complex process of getting other websites to link back or connect to your own website, drive organic and quality website traffic and increases your SERPs ranking. It also helps in establishing your website’s credibility and authority as a source of quality and top-notch content.
Link building cannot be done overnight. It is nurtured and fed constantly with quality contents, blog posts, explainer videos, interesting, top-notch and relevant infographics, animations and all other things one can think of to capture your reader’s interest and attention. You can also reinforce your back linking efforts by joining your niche communities, participating on forum discussions, and directly messaging participants to introduce and make your websites known. Consistent and regular updates of your website contents and materials also play a huge role in improving your SERPs ranking.
Google’s algorithms are complex and constantly changing, and back linking plays an important role in maintaining your SERPs ranking. With this said, it is significant for business or website owners to constantly update and maintain high quality back links from reputable and high traffic websites.
In some cases, some people would resort to manipulative tactics to gain more links. This is known as black hat SEO. These practices usually involve selling or buying links and are heavily discouraged by Google and will risk your website from being banned from search results if discovered.
The most essential concept to understand is that, as Google says, you’re more likely to have your content rank higher for keywords you’re targeting if you can get external websites to link to your pages. At the end of the day, nothing beats organic and authentic back links and traffic. It may take some time, but it will be worth all the resources and time you put in.